NEWS

Club Med among the first to trial new Facebook at Work service

Recently launched by the Californian social networking juggernaut, “Facebook at Work” is a version of Facebook designed specifically for workplaces, and aimed at being a ground-breaking tool that will change the way employees communicate.

Club Med has been the first global tourism company to adopt this brand new service. For a company like Club Med, operating in 66 resorts and with a presence in the five continents, Facebook at Work is a great tool to connect all the teams – spanning more than 110 different nationalities - increasing productivity and creativity, with the ultimate goal of enhancing the guests experience and service.
After a few weeks of use, we at Club Med Australia are Facebook at Work converts for a variety of reasons:

- It is extremely easy to use. Based on the Facebook application, the platform is extremely user-friendly and does not require any training, making it easy to adopt by anyone in the company. For international companies, the “translation” feature simplifies communication between countries with different languages.

- Its social nature generates interactions. Based on the Facebook application, Facebook at Work comes with the same interaction features - like, share, survey, chat - which makes it very easy to interact with colleagues, particularly when compared to email communication. We have found out that it makes it easier to convey messages throughout the company, either in a targeted way through specific Groups, or more broadly by posting news on your own Facebook at Work wall.

- It allows you to stay connected, no matter where you are. Facebook at Work employs one of the social network’s main strengths – mobile user-experience – to help employees stay connected to colleagues and to business news while on the move.
Anne Browaeys-Level, Chief Digital Marketing Officer at Club Méditerranée, led the implementation of Facebook at Work “to contribute to pooling ideas and innovation at Club Med, creating a more productive workplace. The tool will allow us to be all connected in a more fluid way, favouring the cooperation on projects, ideas propositions that each and every one will enrich: a new proximity for the company that also offers visibility to each collaborator.”
So the question is: will your company adopt it too?